Your website is the vine and the landing pages are the branches. Each page contains valuable information that your customers need to see. An intelligent landing page development campaign should be written and designed with your particular customer profile in mind. These pages will be customized and search engine optimized because content development is essential in generating and capturing qualified, targeted leads.
Landing pages are a great tool for collecting specific customer info around your marketing campaigns. Several ideas for the best use of landing pages are:
- Special Promotions / Events
- Sign up forms / Registrations
- Sweepstakes / Giveaways
- QR Codes
The landing pages can operate outside of the website, and gives us more insights to the activity specific to your marketing goals. Where as the corporate website is for information only.